About
Hi, I’m Nicolas Jones. I’m a product and UX leader with 15+ years turning ambitious ideas into usable, pragmatic tools, including several years scaling AI-driven platforms.
01
Approach
We are all unique… and therefore interact in different and unpredictable ways. My interest in such user-related questions sits at the intersection of human-computer interaction and cognitive science. Above all, I value creative thinking and novel solutions.
02
Background
Half Swiss, half English, I’m a computer science engineer from EPFL and hold a Ph.D. in Human-Computer Interaction, focused on recommender systems.
03
Deeplink.ai
Most recently, I spent 5+ years at Deeplink.ai, a Swiss AI startup building chatbots and an agentic platform. I joined as UX/UI Expert and was promoted to Chief Product Officer in 2022, owning the roadmap, building UX from scratch, and driving strategic AI-focused client projects. I’m now looking for a new challenge to bring that same product and UX rigor to products with lasting impact, built to be sustainable and responsible.
04
ELCA & SecuTix
Before that, from 2011 to 2019, I worked at ELCA and its ticketing spin-off SecuTix, designing omnichannel B2C, B2B and C2C platforms and growing into a product management role, balancing clients’ needs with the product’s growth goals.
05
Off duty
In my spare time, I’ve presided the JVAL Openair music festival for over 10 years – still active as a volunteer – play music myself, and spend as much time as I can trail running in the mountains.
Principles
Great products start with people.
Creativity gives them shape.
Pragmatism makes them real.
More than ever, now that AI has raised the stakes, design has a role to play in answering these challenges. My goal is to build tools people love using, where they stay in control, on a planet that’s worth keeping.
Selected work
A small selection of projects, mostly from earlier in my career. My recent work at Deeplink.ai can’t be published yet, but it’s visible in the product.
Svenjick, is that a bookshelf?
No, Svenjick is not the name of a Swedish interior-design product. It’s simply the name I go by online (yes, turns out there are a lot of “Nicolas Jones” out there…).